'More and more IT shops are starting to treat their users like customers. 'The users within a company have never had a louder voice than they have right now,' said JAMF CEO Dean Hager. 1 reason for growth in enterprise Mac adoption is user preference, according to JAMF research. 'Windows based PCs are better on the multi-national support compared to Mac,' she added. There is same logic for switching from Windows to Mac.'Īnother major factor for multi-national companies is if the business can get global support for the device, Kitagawa said. 'If the business has built Mac OS based infrastructure and lots applications running, then they go with Mac OS because switching from Mac to Windows is too costly. 'One big influencing factor of OS choice is existing infrastructure of the businesses,' Kitagawa said. Many factors determine the OS choice among businesses, said Mika Kitagawa, principal analyst at Gartner.